I've been an artist my entire life and always aspired to transform my passion into a fulfilling career that also supports me financially. My journey began when I learned Photoshop in high school and started freelancing, which sparked my entrepreneurial spirit. Throughout college and beyond, I turned my hand lettering skills into a profitable side hustle while methodically advancing in the advertising industry. From starting as an intern to now leading a successful team, I've managed to combine my creative talents with a thriving professional career.

My background

College Years 2009-2014

County College of Morris, Graphic Design

New Jersey City University, Graphic Design

Revolution Digital 2014-2019

I interned at Revolution digital right before graduating and they created a role for me so I could join their team. I started as a digital designer and worked my way up the ladder, leaving at the Senior Art Director level. Here I was able to really learn everything they didn’t teach us in school. Real life experience and my first taste of the agency world. Here I not only fine tuned my design skills but I was able to dabbled in photography, content creation, hand lettering and animation.

Digital Designer May 2014 - Jun 2015

Jr. Art Director Jun 2015 - Jun 2016

Art Director May 2016 - Nov 2019

Inside Ideas Group 2019-present

For over five years, I've been with Oliver Agency/IIG, playing an integral role in expanding the Reckitt account from just seven members to over forty. My primary focus has been stewarding the growth of the Vitamins, Minerals, and Supplements (VMS) team. In this capacity, I have led impactful 360-degree digital campaigns, managed social media content, and overseen website and email communications, as well starting up a whole team to support e-commerce initiatives. Our team functions as an in-house agency, ensuring seamless integration of creative content from TV commercials across all digital platforms, thereby enhancing brand consistency and recognition at every consumer touchpoint.

Senior Art Director Nov 2019 - Aug 2021

Associate Creative Director Aug 2021 - Present

skills

  • Photoshop Master

    Pro(ficient) at ID, AI, XD

  • I am highly proficient in utilizing various AI generator tools, adept at creating text, images, and videos, as well as leveraging them for brainstorming innovative campaign ideas. Embracing AI as a pivotal element of the future, I am committed to harnessing its capabilities to enhance my efficiency and drive creativity.

  • Stepping into the role of a creative director, I found myself drawn to copywriting, realizing that compelling storytelling is vital in advertising. Whether crafting innovative concepts or mentoring my team, I honed my ability to create narratives that captivate and engage, mastering the art of persuasive and memorable copy.

  • I lead a dynamic team of nine, including seven direct reports. Beyond overseeing design, I actively manage our team's workload, provide mentorship, and cultivate an environment where creativity flourishes and our team dynamic truly sparks. My team members feel comfortable approaching me, knowing they are supported and valued.

  • Working at an in-house agency has given me the invaluable opportunity to engage closely with my clients. I take pride in fostering strong relationships, presenting my team's creative concepts effectively, and offering innovative solutions. As a result, clients feel at ease reaching out to me for fresh ideas and guidance.