Move Free Campaign

This campaign consisted of two key components. The first was a "Get Moving Activation," designed to motivate participants to track their steps, with enticing prizes as incentives. This initiative not only aimed to engage users but also to promote joint health. My team played a crucial role in developing a comprehensive design system and clear messaging strategy to effectively convey this activation on our campaign landing page. We meticulously broke down the process into simple steps to ensure a seamless user experience.

Concurrently, we produced a captivating connected TV video to position the brand as an essential ally in maintaining joint health, empowering individuals to pursue their passions. We crafted a unique storyline featuring an actor meticulously working on his bikes, drawing a parallel between the care we invest in our hobbies and the attention we should give to our joints. I had the rewarding opportunity to assist in directing this shoot, which proved to be an invaluable learning experience. My involvement spanned from conceptualization and casting to location scouting, filming, and involvement in the post-production process—culminating in a polished final output.