Neuriva Ultra Digital Launch

I took the lead in developing the Key Visual and storyboards for an engaging 30-second CTV spot designed to introduce our new product and showcase its features. The objective was to position the product as a high-end option, reflecting its premium price point, while emphasizing its primary benefit: enhancing mental alertness with just one serving. After setting the creative foundation, I guided the campaign through its launch, collaborating closely with my team to bring it to life across Amazon, Meta, and YouTube. The campaign achieved outstanding results, and it was incredibly rewarding to see the project through from its initial concept to its successful launch.

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Influencer content

Collaborating with our social team, we partnered with influencers to expertly guide them through their content creation process. By offering tailored creative recommendations and clear legal guidelines, we empowered them to produce high-performing content for Instagram. Intentionally, we opted for supers and graphics that convey a less polished aesthetic, aiming to cultivate an authentic, home-grown feel. This strategic choice was designed to enhance the Instagram-native appeal and maximize audience engagement.

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MegaRed Heart Health Month