Heart Health Month
Our clients approached us with the opportunity to craft a campaign for Heart Health Month, aiming to both elevate product awareness and underscore the vital importance of heart health. Our creative approach was grounded in the insight that this category often confuses consumers, so we focused on demystifying their questions and presenting information about omegas and krill oil in an accessible and visually captivating manner. This initiative launched as a comprehensive 360 digital campaign. I spearheaded the creative team, developing the visual language and storyboards to ensure the story was conveyed in a compelling yet straightforward way.
Influencer content
We collaborated with influencers to authentically share their personal stories and routines on heart care, infusing the campaign with genuine human connection. The visuals were intentionally designed to resonate with Instagram's native aesthetic, incorporating familiar elements like copy blocks and emojis that naturally align with user browsing habits. Featuring real people as storytellers added a warm, relatable dimension to the campaign, enhancing its overall impact and engagement.